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We, the participants of the Central-Eastern European PR
Conference, state that:
1. We
have decided to establish the IPRA Central-Eastern
European Group.
2. We
believe that in our changing societies the public
relations profession needs an organisation in order to
develop ethical and professional advanced standards in
public relations.
In
this context the establishment of
PR Society for the Central-Eastern European Region
has become necessary to reach the
highest level of professional cooperation, in order to
build mutual beneficial relationships among the public
relations professionals in
Central-Eastern European
countries.
We
should join forces and act together:
·
To face the changing environment,
·
To better prepare the opening of our countries to the
free flow of goods, services, information and ideas,
·
To facilitate the transition to free economies and
societies.
3.
We recognise that:
·
Democracy needs public relations to gather the widest
popular support needed for successful reforms and
transition;
·
Public relations needs democracy, meaning freedom of
speech, freedom of the media, free market economy and
the rule of law.
These
principles are universal, but we recognise that our
societies are engaged in ongoing struggle to reach them.
4.
Cooperation among the CEE countries, individual public
relations practitioners, and bodies (National PR
Associations) would be the basis of communal activity
aimed at making public relations the most developed and
most ethical profession in CEE countries.
We
have therefore decided to run the IPRA CEE Regional
Group as part of the public relations society of Europe
and the whole world.
This
IPRA CEE Regional Group aims to have a close
relationship with CERP and CERP Consultant.
5. We,
public relations practitioners from business and the
non-profit and public sectors, as well as academics in
CEE are ready to accept the challenges and
responibilities which we, as professionals, have to
undertake in order to:
·
Develop and protect ethical and professional values and
practices in our profession,
·
Support capacity building and a high academic level of
PR education in our countries.
6.
In order to reach these aims this Group has as long-term
professional objectives in the CEE countries:
·
Develop the public relation profession
·
Organise various events
·
Manage and support the development of advanced-level
professional public relations education
·
Exchange the national professional information
·
Insist on a more ethical mentality, attitude, behaviour
and activity
·
Support the development of national PR Associations.
7.
We declare that we are ready to work in order to fulfill
the above-mentioned goals so that governments and CEOs
in the CEE countries have to understand that public
relations is part of management, not only in business,
but also in the civil, public, non-profit and personal
sphere. Let us be on the bridge together to help our
people establish mutual understanding, because our aim
is first and foremost to contribute to our countries’
integration into the developed world.
Budapest, 2002-01-06
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