For the second SBMP Conference on International Public Relations, the Schoool of Business, Media and Politics is proud to announce a two-day programme on Public Relations for the new Europe and for the world, featuring some of the world�s leading Public Relations professionals.

The conference will be held in Istanbul, located at the crossroads between continents and cultures. There we will discuss the globalisation of European Public Relations, learn from leaders in the field of communications, and discover how to turn the challenge of internationalization into a success story.

On the first day, we will focus on the new markets within Europe: Russia, Central and Eastern Europe, and Turkey. We will start with a European Consultancy which will highlight the most important new markets in Europe and move on to an academic analysis of the state of the industry today. This will be followed by a special panel on European New Markets, in which communication professionals will give inspiring speeches and discuss Public Relations in Turkey, Eastern Europe and Russia. The first day concludes with a case study on European Public Relations and a dinner speech on global Public Relations by an internationaly renowned journalist.

The second day is fully dedicated to global Public Relations. After an international consultancy outlines the most important markets in the world, we will learn about PR in India, South-East Asia and the USA. Workshops will give a practical insight on intercultural communication, how to approach internal communication on a global level and how to handle an international crisis. Conclusions and lessons will be discussed in the final forum.

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