Online purchase: advantages and disadvantages

Nowadays, distance selling, known as VAD, or business to business „B to B”, has experienced a very strong growth.  Worldwide, this mode of transaction represents 4% of sales, and this figure continues to increase with the use of the Internet. It is important to highlight the advantages and disadvantages of buying online.


  • The Internet helps maintain a continuous relationship between the seller and the buyer. The latter can be manifested by email, or in forums, especially for products that deserve to be tested, such as software, games, etc.
  • It can also download leaflets, updates, or even the latest news.
  • Prices tend to fall online, due to increasing competition, market transparency, and the wide choice of the buyer.
  • For online shopping, there is a huge time saving. You do not have to run around to find what you want.
  • Deliveries are at home, and we do not need to move.
  • A wide range of products is at your disposal, and at attractive prices.
  • On the net, the border no longer exists; everywhere in the world, you can order or buy with the utmost ease.
  • Finally, the recovery or exchange of product is quite feasible online.

However, this method of purchase does present undeniable disadvantages.

Online purchase: advantages and disadvantages

The inconvenients

  • It’s hard to discuss prices on a merchant site.
  • With regard to alcohol and tobacco, there is too much freedom for drug addicts.
  • During the holidays, the sites can be saturated, and thus block access or make connections very slow.
  • Delivery times are no longer respected, and claims no longer reach sellers.
  • On the other hand, buying online excludes any notion of business relationships that are vital in the business world. For example, it is impossible to taste, test, or taste a food or drink before buying it.
  • We are never 100% reassured of the reliability of a site, and dishonest people are always on the lookout for your credit card number.


Finally, the Internet has greatly facilitated purchases, but the lack of physical contact remains preponderant despite the cards and the help that merchants put online.

Nowadays, more and more purchases are made on the internet through online stores, price comparators, and any other type of merchant site. But what are the real benefits, the disadvantages, as well as the consequences of this type of purchase. The website of Colissimo la Poste offers a comparative study between these two modes of purchase. This study focuses on the time taken to shop and the impact it can have on the environment.


One of the first advantages offered by buying on the internet is comfort: purchases are made from home or office, in a known and reassuring environment. The buyer does not face the crowd, he does not queues at the checkouts and he does not face the mood of other customers of the shop, or sellers, he can put his purchase on hold and come back later finalize his order.

BENEFITSThe customer is therefore serene and will not be tired by his „shopping”.
Another advantage that can be purchased online is to have a much wider range of choices than shop . The customer can have several online shops open at the same time and thus afford to make comparisons in terms of prices, delivery conditions, available stocks, etc … The client, on the other hand, is not geographically limited. Go shopping in stores involves moving, and therefore, the direct consequence is that in this case purchases are made close to the customer’s home, which limits the choice, but also the setting „competition” shops at the level of the prices practiced.

Another good thing about selling online is the lack of shop opening hours. Thus, the buyer can place his order at any time of the day, whether after work, the weekend, the night, nothing can prevent his purchase.

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