EPR – We can learn a new concept

A new concept in the field of public relations, „EPR”

or

the relationship between public relations and the Internet

In our country, after the change of regime, our economic and political leaders became fashionable. This is public relations. These two words are so popular nowadays as it was the „marketing”.

We often come across different political and economic leaders in our country who use the term „pr” but do not know what it is. At this point, we are no longer surprised at the fact that e-businees, the new concept created for e-commerce, do not recognize the possibility of „ePR” given by the Internet.

EPR - We can learn a new concept

Of course, this is true not only for our country, but in many other countries we can encounter this phenomenon. Therefore, CERP, the European Public Relations Confederation, has developed a Europe-wide recommendation setting out the relationship between public relations and the Internet, the recommended ways of using the EPR.

On December 27, 1990, thirty-five Hungarian PR experts said that there is a need for an independent organization that recognizes public relations in Hungary as an independent profession. This became the Hungarian Public Relations Association. Since then, more than ten years have passed. The PR profession has become accepted in our country. Unfortunately, however, few in our country know what this concept really means. Many believe that pr is the first two letters of propaganda. Unfortunately, many politicians, senior officials, and a number of business leaders are not aware of the content of public relations, but they always use the term. This is evidenced – just as an example – by a press statement by a former National Police Headquarters that „the police must work, not run down”. Let’s say what more people said in the press and in the political weekly, it is in fact nothing less than the survival of the former „agitation propaganda”, also known as trying to make political propaganda salon. Many and in many ways tried to sell political propaganda to „piar”.

Many consider public relations to be a panacea, just as marketing was thought to be at the time of its release. Many people are despised. Even more people are indifferent to these two words. Many people misunderstand, confuse with journalism, advertising, and propaganda, many consider it a part of marketing. But it is not.

In Hungary, the first public-subscribed PR agency, PublicPress, was created in 1989 in Hungary.

The United Nations adopted the Universal Declaration of Human Rights in 1948, clearly stipulating that „every person has the right to freedom of opinion and expression, which includes the right not to suffer harassment because of his / her opinion, and without limitation search, transmit, and disseminate news and ideas in any way. ” With the foundation and essence of pr, the profession started in Hungary with a delay of at least half a century.

What is public relations?

According to the recently published publication of the European PR Confederation:

„Public relations is a function of management.” Public relations is a task: To achieve common understanding, to create mutually beneficial relationships between the organization and its public and its environment through bidirectional communication. „

If you want to know the simple, understandable and easy-to-understand explanation of public relations, it’s easy to understand that pr is simply the following way of thinking: „Speak to your environment (with the public and the public) about what you are doing, doing or doing, telling them your goals, informing them through decision-making, through your information, to shape your activity! „

External Public Relations – External Public Relations

As part of the public relations function, it focuses on communication and relationships with the organization’s external environment.

Part Fields:

  • Construction of Sectoral Relations – Industry Relations
  • Consumer and Customer Relationship Management – Consumer Relations
  • Issue Management
  • Media Relations Building – Media Relations
  • Building Financial Relations – Financial Relations
  • Public Affairs
  • Building Professional Relations – Professional Relations
  • Product, Activity, Service Public Relations – Product (Marketing) Public Relations

Construction of Sectoral Relations – Industry Relations

Organize communications and relationships with industry partners and competitors as part of (external) public relations function. Its task is to establish and maintain mutually beneficial relationships between the organizations in the given sector.
Consumer and Customer Relationship Management – Consumer Relations

As part of the (external) public relations function, you can organize communication and relationships with consumers, customers. Its task is to establish and maintain mutually beneficial relationships between consumers, customers and organizations of the organization’s products, activities and services.

Issue Management

Organize communication and relationships with stakeholders in a particular topic and / or time as part of (external) public relations function. Its task is to focus on the organization’s expertise so that the organization can effectively participate in shaping and solving public affairs that have a critical impact on its operations.

Media Relations Building – Media Relations

As part of (outsourced) public relations function, organize communication and contacts with the media. Its mission is to establish and maintain mutually beneficial relationships between organizations, publishers, editors and journalists of the organization by distributing the message of the organization through targeted media planning and reporting to the media without any remuneration to the media to promote their interests.

Media Collector Category: Part Fields:

Publishing, Editorial Relations

Journalist relations

Publishing, Editorial Relations – Editorial Relations

As part of the (public) function of public relations, it is the organization of communication and contacts with the institutions, publishers and editors of printed and electronic media, and the orientation of editorial work. Its task is to establish and maintain mutually beneficial, information-based relationships between organizations, printers and electronic media institutions, publishers and editorial staff.

Interpretation of the content of professional terms relating to the structure of public relations activity:

Definition of public relations:

Public relations is the area of ​​science that fosters reputation. Reputation – a complex concept (acceptance, recognition, appreciation) – is the result of what you are doing and what others say about you.

Public relations is a planned and long-lasting effort to build and sustain mutual understanding, goodwill and support by influencing opinions and behaviors between an organization and its environment.

Definition recommended by CERP:

Public relations is a conscious organization of communication. Public relations is a management and management activity. The aim of public relations is to achieve mutual understanding between individuals, their organizations and their environment, and to establish mutually beneficial relationships through bidirectional communication.

Internal Public Relations – Internal Public Relations

As part of the public relations function, it is a specialty in communication and relationship management with members of the organization.

Part Fields:

  • Employee – employee relations
  • Internal organizational relationships
  • Ownership – Leadership Relations
  • Leadership and employee relations
  • Leadership – advocacy relations
  • Leadership – Leadership Relations

Külső public relations – External Public Relations

Employee – Employee Relationships
As part of the (internal) public relations function, conscious organization of relationships and communication between the organization’s staff. Its task is to identify, establish and maintain relationships that are desirable for the organization, minimize the negative effects of informal communication and reveal problems arising from misunderstanding, lack of information or disparity of interest.

Internal organizational relationships
As part of the (internal) public relations function, communication and relationship management between and within the various organizational units. Its task is to identify, establish and maintain mutually beneficial relationships between organizations, minimizes the negative effects of informal communication and reveals problems arising from misunderstanding, lack of information or disparity.

Ownership – Leadership Relations

As part of the (internal) public relations function, communication and relationship acquisition is the dominant owner (s) of the organization. Its task is to identify, establish and maintain mutually beneficial relationships between the organization’s management and its owners, both in judging the performance and strategy of the organization and the proprietary expectations expressed.

Leadership and employee relations

Communicating with colleagues as part of the (internal) public relations function. Its task is to identify, establish and maintain mutually beneficial relationships between the organization’s leadership and its employees.

Leadership – advocacy relations

As part of the (internal) public relations function, communication and organization of relations with advocacy and interest protection bodies. Its mission is to identify, establish and maintain mutually beneficial relationships between the organization’s leadership and these organizations in exploring and eliminating conflicts of interest, reducing conflicts, and creating consensus.

Leadership – Leadership Relations

As part of the (internal) public relations function, conscious organization of relationships and communication between the top management of the organization and the top-ranking staff of the organizational hierarchy. Its task is to promote effective organization management and problem solving, to promote the consistency, unity and efficiency of the organization’s management and leadership.