Interpretation of the content of professional terms relating to the structure of public relations activity:

Definition of public relations:

Public relations is the area of ​​science that fosters reputation. Reputation – a complex concept (acceptance, recognition, appreciation) – is the result of what you are doing and what others say about you.

Public relations is a planned and long-lasting effort to build and sustain mutual understanding, goodwill and support by influencing opinions and behaviors between an organization and its environment.

Definition recommended by CERP:

Public relations is a conscious organization of communication. Public relations is a management and management activity. The aim of public relations is to achieve mutual understanding between individuals, their organizations and their environment, and to establish mutually beneficial relationships through bidirectional communication.

Internal Public Relations – Internal Public Relations

As part of the public relations function, it is a specialty in communication and relationship management with members of the organization.

Part Fields:

  • Employee – employee relations
  • Internal organizational relationships
  • Ownership – Leadership Relations
  • Leadership and employee relations
  • Leadership – advocacy relations
  • Leadership – Leadership Relations

Külső public relations – External Public Relations

Employee – Employee Relationships
As part of the (internal) public relations function, conscious organization of relationships and communication between the organization’s staff. Its task is to identify, establish and maintain relationships that are desirable for the organization, minimize the negative effects of informal communication and reveal problems arising from misunderstanding, lack of information or disparity of interest.

Internal organizational relationships
As part of the (internal) public relations function, communication and relationship management between and within the various organizational units. Its task is to identify, establish and maintain mutually beneficial relationships between organizations, minimizes the negative effects of informal communication and reveals problems arising from misunderstanding, lack of information or disparity.

Ownership – Leadership Relations

As part of the (internal) public relations function, communication and relationship acquisition is the dominant owner (s) of the organization. Its task is to identify, establish and maintain mutually beneficial relationships between the organization’s management and its owners, both in judging the performance and strategy of the organization and the proprietary expectations expressed.

Leadership and employee relations

Communicating with colleagues as part of the (internal) public relations function. Its task is to identify, establish and maintain mutually beneficial relationships between the organization’s leadership and its employees.

Leadership – advocacy relations

As part of the (internal) public relations function, communication and organization of relations with advocacy and interest protection bodies. Its mission is to identify, establish and maintain mutually beneficial relationships between the organization’s leadership and these organizations in exploring and eliminating conflicts of interest, reducing conflicts, and creating consensus.

Leadership – Leadership Relations

As part of the (internal) public relations function, conscious organization of relationships and communication between the top management of the organization and the top-ranking staff of the organizational hierarchy. Its task is to promote effective organization management and problem solving, to promote the consistency, unity and efficiency of the organization’s management and leadership.

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